Anastasia Beverly Hills Announces New "Subculture" Palette


Are you sitting down? Holding something fragile? Mid bite? Well stop what you're doing because one of my all time favorite cosmetic brands, Anastasia Beverly Hills, just announced they're launching a follow up to their iconic 'Modern Renaissance' palette.

The new Subculture Palette by Anastasia Beverly Hills

I have been waiting SO PATIENTLY for a new palette from ABH and FINALLY I know there's one coming! The new Subculture palette was designed with the brand's Instagram followers in mind, stating "what social media did for our brand, and others alike, is connect us with our makeup family." *cue the awhhhss* But seriously, there is no other palette used more widely by beauty vloggers, bloggers, and makeup artists alike than the Modern Renaissance palette. I have a sneaky suspicion that Subculture just might be the next big thing for ABH.

So mark your calendars! The Subculture palette launches online July 25th on the ABH website and will hit Sephora, Ulta, Macy's and Dillard's sites on August 1st.

In the meantime, enjoy swatches of the upcoming palette, which are completely different than it's predecessor (I am LIVING for these green shades, ugh).

Photos via Instagram @anastasiabeverlyhills 

The Anastasia Beverly Hills Subculture Palette swatches